Advertising Performance
Google Ads campaign setup, optimization, search terms analysis, Shopping, Performance Max, remarketing, and account structure improvements.
Independent specialist for practical growth systems
Digital Marketing, Analytics & Automation for E-commerce and Small Businesses
I help businesses manage Google Ads, improve tracking, organize reporting, and automate routine marketing workflows using practical, data-driven solutions.
My work combines advertising, analytics, websites, data processing, and automation to help businesses understand performance and make better marketing decisions.
Google Ads - GA4 - Google Tag Manager - Merchant Center - Looker Studio - Make - WordPress - PrestaShop
Tracking & Analytics
GA4, Google Tag Manager, conversion tracking, events, UTM structure, and reliable measurement setup.
Reporting & Automation
Custom dashboards, Google Sheets workflows, Looker Studio reports, data cleanup, and automation of routine marketing tasks.
Presentation layer
A practical marketing control room for decisions, data and automation.
Advertising, analytics, product feeds, dashboards and routine workflows are connected into one clear operating view. The goal is not decoration - it is a sharper way to see what is happening and what needs attention next.
Services
Services
Practical digital marketing support for businesses that need advertising, analytics, and automation in one place.
Google Ads & PPC Management
Campaign setup and optimization for Search, Shopping, Performance Max, remarketing, and e-commerce advertising. I focus on practical structure, search terms, budget control, conversion data, and performance analysis.
- Search campaigns
- Shopping campaigns
- Performance Max
- Remarketing
- Negative keyword analysis
- Campaign performance review
Google Merchant Center & Product Feeds
Support with Google Merchant Center, product feeds, Shopping visibility, product diagnostics, and e-commerce data quality.
- Feed structure review
- Product approval issues
- Shopping diagnostics
- Product data cleanup
- E-commerce catalog support
Web Analytics & Tag Management
Setup and troubleshooting of tracking systems so businesses can measure what really happens on their website.
- Google Analytics 4
- Google Tag Manager
- Google Ads conversions
- Event tracking
- UTM tracking
- Conversion tracking checks
Reporting Dashboards
Creation of clear reporting dashboards for campaign performance, costs, conversions, ROAS, products, and account-level metrics.
- Looker Studio dashboards
- Google Sheets reports
- Google Ads performance reports
- MCC-level reporting
- Automated data tables
- KPI monitoring
Marketing Automation & AI Workflows
Automation of repetitive marketing and data tasks using tools like Make, Google Sheets, OpenAI, and Google Gemini.
- Data processing workflows
- Product description workflows
- Google Sheets automation
- API-based data collection
- AI-assisted content processing
- Routine task automation
Websites & Technical Support
Practical website support for small businesses, landing pages, and e-commerce websites.
- WordPress
- PrestaShop
- Landing pages
- HTML and CSS fixes
- Basic technical troubleshooting
- Website structure improvements
Core skills
Core Expertise
Advertising Platforms
- Google Ads
- Search campaigns
- Shopping campaigns
- Performance Max
- Remarketing
- Google Merchant Center
Analytics & Tracking
- Google Analytics 4
- Google Tag Manager
- Google Ads conversion tracking
- Events and triggers
- UTM tracking
- Data quality checks
Reporting & Data
- Looker Studio
- Google Sheets
- Dashboards
- Campaign reports
- Product performance reports
- Data cleanup
Automation & AI
- Make automation
- OpenAI workflows
- Google Gemini workflows
- API-based workflows
- Product data processing
- Routine task automation
Websites & CMS
- WordPress
- PrestaShop
- Landing pages
- Basic HTML and CSS
- Website fixes
- E-commerce support
Process
How I Work
Understand the business
I review the website, advertising account, tracking setup, current data, and business goals.
Find weak points
I check campaign structure, conversion tracking, analytics, product feeds, reports, and technical issues.
Build practical solutions
I create clear improvements, tracking setups, dashboards, automations, or website changes based on the actual business need.
Monitor and improve
I review results, check data quality, and continue optimizing based on performance.
Transparency
Internal Reporting Dashboards
I build internal reporting dashboards to monitor Google Ads performance across managed accounts. These dashboards are used for reporting and analysis, including costs, clicks, impressions, conversions, conversion value, ROAS, search terms, campaign performance, and product performance.
The goal is to make advertising data easier to review, compare, and understand. These tools are used for internal analysis and client reporting support, not as a public SaaS platform.
- Campaign performance overview
- Account-level metrics
- Search terms analysis
- Product performance
- Cost and conversion trends
- ROAS and conversion value monitoring
About
About Valerii Yanchuk
I am an independent digital marketing and web analytics specialist with practical experience in e-commerce, Google Ads, analytics, tracking, reporting, automation, and website support.
Since 2014, I have worked with online businesses, websites, advertising accounts, product catalogs, analytics systems, and marketing workflows. My work is focused on practical results: better campaign structure, cleaner data, reliable tracking, clear reports, and automation of repetitive tasks.
I work remotely with businesses connected to Ukraine and European markets, helping them organize advertising, analytics, and digital processes in a clear and manageable way.
Contact
Contact
If you need help with Google Ads, analytics, tracking, reporting dashboards, automation, or website support, feel free to contact me.
Valerii Yanchuk Kyiv, Ukraine / Remote hello@yanlery.com Send a Message