Paid Advertising
Campaign setup, account structure, optimization, search terms analysis, budget control, and performance review.
- Google Ads
- Search Campaigns
- Shopping Campaigns
- Performance Max
- Remarketing
- Negative Keywords
Independent Google Ads & Analytics Specialist
Google Ads & Analytics Specialist for Leads, Sales & Growth
I help service businesses, local companies, online stores, and growth-focused projects manage Google Ads, improve conversion tracking, build clear reports, and automate routine marketing workflows.
From lead generation to online sales, I connect advertising, analytics, landing pages, dashboards, platforms, and automation into one practical performance system.
Lead Generation
Local Services
Online Sales
E-commerce
Websites
Platforms
Since 2014
Google Ads
GA4
GTM
Looker Studio
Google Sheets
Make
Merchant Center
WordPress
Shopify
WooCommerce
PrestaShop
Prom.ua
Landing Pages
Custom CMS
Platform-flexible setup
Skill Stack
Skill Stack
A practical combination of paid advertising, tracking, reporting, e-commerce data, automation, and website support.
Lead Generation & Local Services
Google Ads support for service businesses, local companies, and lead-generation projects where calls, forms, and qualified requests matter more than online checkout.
- Search Campaigns
- Call Leads
- Form Leads
- Local Intent
- Location Targeting
- Service Pages
- Lead Quality Review
Tracking & Analytics
Reliable measurement setup to understand what happens after users click an ad.
- GA4
- Google Tag Manager
- Google Ads Conversions
- Events
- Triggers
- UTM Tracking
Reporting Dashboards
Clear dashboards for advertising performance, costs, conversions, ROAS, and product-level insights.
- Looker Studio
- Google Sheets
- ROAS Dashboards
- KPI Monitoring
- Campaign Reports
- Product Performance
E-commerce, Shopping & Product Feeds
Support with product data quality, feed structure, approvals, Shopping visibility, and product-level advertising decisions.
- Merchant Center
- Product Feeds
- Shopping Campaigns
- Performance Max
- Product Data Cleanup
- Catalog Support
Automation & AI Workflows
Automation of repetitive marketing, reporting, product data, and content processing tasks.
- Make
- OpenAI
- Google Gemini
- APIs
- Google Sheets Automation
- Data Processing
Websites, CMS & Platforms
Practical support with landing pages, websites, CMS platforms, tracking installation, basic technical fixes, and platform-specific instructions.
- WordPress
- Shopify
- WooCommerce
- PrestaShop
- Prom.ua
- Landing Pages
- Custom CMS
- HTML
- CSS
- Technical Fixes
Presentation layer
A practical marketing control room for decisions, data and automation.
Advertising, analytics, product feeds, dashboards and routine workflows are connected into one clear operating view. The goal is not decoration - it is a sharper way to see what is happening and what needs attention next.
Services
Services
Practical digital marketing support for businesses that need advertising, analytics, and automation in one place.
Google Ads & PPC Management
Campaign setup and optimization for Search, Shopping, Performance Max, remarketing, lead generation, local services, and online sales projects. I focus on practical structure, search terms, budget control, conversion data, and performance analysis.
- Search campaigns
- Shopping campaigns
- Performance Max
- Remarketing
- Negative keyword analysis
- Campaign performance review
Result: Cleaner structure, better control, and clearer performance decisions.
Google Merchant Center & Product Feeds
Support with Google Merchant Center, product feeds, Shopping visibility, product diagnostics, and e-commerce data quality.
- Feed structure review
- Product approval issues
- Shopping diagnostics
- Product data cleanup
- E-commerce catalog support
Result: Better product data quality and fewer visibility problems.
Web Analytics & Tag Management
Setup and troubleshooting of tracking systems so businesses can measure what really happens on their website.
- Google Analytics 4
- Google Tag Manager
- Google Ads conversions
- Event tracking
- UTM tracking
- Conversion tracking checks
Result: More reliable conversion data for optimization and reporting.
Reporting Dashboards
Creation of clear reporting dashboards for campaign performance, costs, conversions, ROAS, products, and account-level metrics.
- Looker Studio dashboards
- Google Sheets reports
- Google Ads performance reports
- MCC-level reporting
- Automated data tables
- KPI monitoring
Result: Faster performance review and clearer business decisions.
Marketing Automation & AI Workflows
Automation of repetitive marketing and data tasks using tools like Make, Google Sheets, OpenAI, and Google Gemini.
- Data processing workflows
- Product description workflows
- Google Sheets automation
- API-based data collection
- AI-assisted content processing
- Routine task automation
Result: Less manual work and more organized marketing processes.
Websites & Technical Support
Practical website support for small businesses, service pages, landing pages, online stores, and platform-based websites.
- WordPress
- PrestaShop
- Landing pages
- HTML and CSS fixes
- Basic technical troubleshooting
- Website structure improvements
Result: Cleaner landing pages, better structure, and fewer technical blockers.
Practical toolkit
Tools & Practical Expertise
Advertising
Google Ads · Search · Lead Generation · Local Services · Shopping · Performance Max · Remarketing · Merchant Center
Analytics
GA4 · GTM · Conversion Tracking · Events · UTM · Data Quality Checks
Reporting
Looker Studio · Google Sheets · ROAS Reports · Product Performance · KPI Monitoring
Automation
Make · OpenAI · Gemini · APIs · Data Processing · Google Sheets Automation
Web
WordPress · Shopify · WooCommerce · PrestaShop · Prom.ua · Landing Pages · Custom CMS · HTML · CSS · Technical Fixes
Process
How I Work
Understand the business
I review the website, advertising account, tracking setup, current data, and business goals.
Deliverable: Initial understanding of the business, data, and advertising situation.
Find weak points
I check campaign structure, conversion tracking, analytics, product feeds, reports, and technical issues.
Deliverable: List of practical problems and improvement opportunities.
Build practical solutions
I create clear improvements, tracking setups, dashboards, automations, or website changes based on the actual business need.
Deliverable: Implemented improvements, setup changes, or clear action plan.
Monitor and improve
I review results, check data quality, and continue optimizing based on performance.
Deliverable: Ongoing performance review and practical optimization.
Transparency
Internal Reporting Dashboards
I build practical reporting dashboards to monitor Google Ads performance across accounts, campaigns, search terms, and products.
The goal is to make advertising data easier to review, compare, and understand. These dashboards support campaign analysis, reporting, and optimization decisions. They are internal tools for analysis and client reporting support, not a public SaaS platform.
Search terms
brand query6.2x
product intent4.1x
generic test1.7x
Product performance
Top SKU group€3.4k
Feed issues12
Low marginReview
- Campaign performance overview
- Account-level metrics
- Search terms analysis
- Product performance
- Cost and conversion trends
- ROAS and conversion value monitoring
About
About Valerii Yanchuk
I am an independent Google Ads, digital marketing, and web analytics specialist with practical experience in lead generation, local service projects, e-commerce, advertising accounts, tracking, reporting, automation, and website support.
Since 2014, I have worked with service businesses, online stores, websites, advertising accounts, product catalogs, analytics systems, and marketing workflows. My work is focused on practical results: better campaign structure, cleaner data, reliable tracking, clear reports, and automation of repetitive tasks.
I work remotely with businesses targeting Canadian, U.S., and European markets, helping them organize Google Ads, tracking, reporting, and digital processes in a clear and manageable way.
- Since 2014
- Remote Work
- Canada, U.S. & Europe
- Lead Generation
- Local Services
- E-commerce
- Google Ads
- Analytics
- Automation
- Platform-flexible
Contact
Contact
If you need help with Google Ads, analytics, tracking, reporting dashboards, automation, or website support, feel free to contact me.
Valerii Yanchuk Canada, U.S. & Europe / Remote hello@yanlery.com Send a Message